Google+ Follow us on instagram

Our Company

Sarifa Insurance making waves in customer service


President and CEO of Sarifa Insurance Brokers, Christopher Blythe, receives the customer service award from Dr. Anne Crick (right), member of the Jamaica Customer Service Association's advisory board. Looking on is Kerri-Ann Davis, human resources assistant at RUBIS.

SARIFA INSURANCE Brokers already has something to put in their trophy cabinet. 

The company recently won service excellence awards from both the Private Sector Organisation of Jamaica and the Jamaica Customer Service Association, in the small business category. This was also the inaugural award for a small business category awardee. President and CEO of Sarifa, Christopher Blythe, explained the nature of the awards. 

“Our company was assessed based on the policies and procedures we have in place; to handle insurance claims, customer complaints, and how we handle customer feedback,” Blythe said. “We were also evaluated and scored based on our service delivery to both our internal and external customers.” Though the company prides itself on customer service, Blythe admitted they were a little surprised to have been recognised in this manner within their first year of operations.

“However, based on our systems, procedures and policies which are in place, the exemplary service permeates the culture we have created and translates into the excellent customer service that has been a hallmark of our company since inception,” he said. Sarifa received its licence from the Financial Services Commission in July 2014. The company offers the gamut of general-insurance offerings. Blythe believes the awards validate what Sarifa is doing and is a great motivation for the team.


“I believe we are a perpetual work in progress and we will continue to improve on our commitment to our customers as we grow and build out our brand,” he said. Blythe also mentioned that the company’s innovative online platform for auto insurance is still very much on track. There were hopes to roll it out by the first quarter of 2015, but Blythe said customers can keep an eye out.

“The e-commerce part of our business is almost ready and we are anticipating customers will be able to utilise the system before the end of summer,” he said. Operational customers can visit the company’s website, to fill out the proposal and get quotes from all insurance companies. Customers will have the full description of the type of coverage available and will be able to upload their documents. Once approved, the customer can purchase their policy online with a credit card.

Reporter: Daviot Kelly

Source: The Jamaica Gleaner

Published: July 17, 2015

Get social with us
Connect with us on your favorite social network

Sarifaja Tweets